About Us

 

Hi, my name is Fernanda Felder, Founder of Ferny Boutique—a place for fashion, style, beauty, and friendship. A celebration of all things feminine!

We all have a story.  Let me tell you mine.

I moved from Brazil to the United States, a newly divorced, young single mother who barely spoke English. I worked 70 hours a week with one goal: a better life for my son. From Dunkin' Donuts, to cleaning houses, to nursing school, a degree and finally a working nurse.  While my English isn't perfect, I still enjoy learning a new vocabulary word. After about 15 years, I bought my first home north of Tampa. 

And now for my next chapter.  Really two chapters.  A new family.  I recently married, and with my son and my husband's crew, I couldn't be happier. And of course, my own business, Ferny Boutique.  I remember the very first dress that I chose for myself—age eight, at a shop in São Paulo, Brazil. It was a beautiful blue dress with a large red bow. I wore that dress every Sunday and remember feeling so fabulous. I was ready to take on the world!

At Ferny, we choose our collections the same way.  I love how one item of clothing can completely change the way we think about ourselves. Whether you want to freshen up your wardrobe or need something a little fun and sassy, our affordable clothes are everything you need.

Thanks for stopping by to learn more about us!  Enjoy your shopping.